DR – Domain Rating is how strong Ahrefs thinks your entire website’s backlink profile is compared to other sites in its database. Ahrefs Has More Comprehensive and Up-to-Date Database of Backlinks. The generated text combines both the model's learned information and its understanding of the input. Get a massive list of keywords. Last year we increased organic traffic to our website by 250%. Ahrefs is an amazing and Powerful SEO Tool that provides Keyword Research, Backlink Analysis, Content Explorer, Track Keywords Rank, and Monitoring all site specialty backlink services. It provides access to the essential features, including keyword research, backlink analysis, and site. Screw these guys. Given that title tags are still a small ranking factor, it’s best to include your target keyword in your title tag. Majestic had 1729/10,000 dead links. Ahrefs offers a robust Rank Tracker tool allowing for tracking up to 10,000 keywords. Basically, Ahrefs helps you find content opportunities based on the popular pages that get the most search engine traffic. Use those keywords as new search queries — and find another set of related searches. This article offers more information on how to use Ahrefs for link building. I've been in digital marketing for the past 6 years and have spoken at some of the industry’s largest conferences in Asia (TIECon and Digital Marketing Skill Share. Our free keyword generator can help you discover 150 keyword ideas for (almost) any keyword. This is a respectable yet somewhat limited alternative to Ahrefs, in that it provides PPC research, keyword research, and a few extra features like a SERP checker, domain overview, and keyword rank checker. You can filter results by SERP features and select “People. Modern keyword research uses AI to. Det har resulterat i 170% ökning i sessioner och intäkter på årsbasis, sedan vi började använda det. Reasons for switching to Ahrefs. If you are looking for a tool specifically to improve your content marketing, then BuzzSumo is a great option. Semrush Free Trial 2023 — Worth $119. Ahrefs brings in data from 10 search engines—including YouTube and Amazon. Find rankings for specific keywords using the inbuilt filters and search functionality. Rezultatem jest wzrost sesji i przychodów o 170% rok do roku odkąd zaczęliśmy go używać. SEMRush is a lot more comfortable for SEM and keyword-related stuff, and Ahreft is more reliable for backlinks and other SEO-specific tasks. On the other side, Ahrefs features that make it a direct competitor to SEMrush include: Comprehensive site audit feature; Keyword research tool powered by a large keyword database; Rank tracker; Competitor keyword and domain analysis;Ahrefs har en sektion der hedder “Content Explorer” som er mindst ligeså meget værd som deres evne til at finde backlinks, eller til at finde søgeord med deres “Keywords Explorer”. 2 people found this reply helpful. com (a service that tells us the technical details about websites and links) with DHG because DHG pulls the Ahrefs data in using the Ahrefs API. Learn about Ahrefs SEO Toolbar and how it can help you become a better SEO. Step. 1. Then there's the clicking on a menu item on the left, only to see its behind their even-more expensive plan . Some guest post websites may charge you to write an article for them and mark your work as a “sponsored post. If you don't have enough google spend to get valid keyword planner information. Surfer. Step. Data for seo offers the cheapest fairest pricing for up to date information. Best. Ahrefs boasts a vast database of billions of keywords, offering in-depth competitor analysis and precise reports. Pair that with world-class data and an excellent UI, and it’s no wonder that Ahrefs has established itself a leader in the SEO software space. Beta Studio > Select your video > analytics > reach viewers tab > Traffic source: YouTube search. This selection of free SEO tools will help you with various SEO tasks, such as keyword research, on-page SEO, link building, and more. Ultimate Guide and Review of Ahrefs for 2023. Many people use it as well to find content ideas by searching what content performed well (in terms of social shares and links). I’m an Ahrefs user. They basically run analytics, scraping and data storage on the scale of google. Switch to top domains - costs 1 credit. Ahrefs. Rank Tracking. If you’re obsessing over every. They are the biggest innovators in the industry when it comes to releasing new integrations and new tools. Pretty well known, yeah, yeah, he's a pretty well known figure in the SEO community. Keywords that contain your seed in the order it's written. Search titles only By: Search Advanced search…Introduction: Why Ahrefs Sucks? Ahrefs, the popular SEO tool, has gained a significant following over the years. 50+ employees of whom 10 are marketers. User Interface. Det har resulterat i 170% ökning i sessioner och intäkter på årsbasis, sedan vi började använda det. After using Ahrefs for 3 years, I can't imagine my work life without it. Outside of Ahrefs being a great source of search data, they’re one of my top tools due to them listening to users and constantly improving their tools. The price depends on a blog’s traffic and reputation: Some ask $50 for publishing your work, while others don’t hesitate to. I can get lost in the way SEMRush presents the data, and their help guides are not as. Instead, try to write a subject line that describes the reason for your email and evokes curiosity. 3 Check internal linking. Ahrefs is an SEO and marketing toolkit for digital marketers and businesses. 8 billion in 2023 – an increase of 20. Monthly cost. Nah, fitur “Rank Tracker” di Ahrefs adalah tool yang memperlihatkan ranking situs baik dari desktop maupun mobile di lokasi pilihan. Just type in a broad keyword like “drone,” hit “Find keywords,” and you’ll see the top 100 most popular keywords. Ahrefs is a digital marketing tool that is used to analyze websites’ link profiles, keyword rankings, and SEO health. If you’re a beginner and want to get a feel of keyword research tools, give it a try. Ahrefs – Go Deeper than Anyone Else; Ahrefs has the largest content index. only 73 backlinks in ahrefs. They’re extremely condescending in their Facebook group to customers asking questions. 5. Ahrefs’ Certification Course. Let’s take a deeper look at each feature. Moz sucks compared to Ahrefs, only SemRush is somewhat similar but I like Ahrefs better. Signature Available for Rent . $0 of funding. It offers several tools to help you analyze. Ahrefs is a seriously powerful research tool for SEOs and Content Marketers. Ahrefs’ Free Keyword Generator. google search console, more accurate data and the reason ahrefs wanted us to connect our sites. Loads of my credits were spent simply navigating the tool. I got an email today saying that my legacy account is being cancelled. Founded in 2010 by Dmitry Gerasimenko, it is now one of the best-known SEO solutions available — and used by millions of companies around the world, including big brands like Shopify, eBay, LinkedIn, Uber, Adobe, Zoom and Facebook. Serpstat is one of the best alternatives for Semrush. 1. 1 billion keywords and 35 trillion backlinks. Step. الدعم الفني الخاص به جيد. The content explorer is a content analysis tool Ahrefs provides. If I want to search a keyword's matching terms with a single filter like max volume > 1000 I have to do the following. Over $50M in annual recurring revenue. However ahrefs sucks with keyword rankings tracking so I need something else. Google Discover is an automatically generated and highly personalized mobile feed based on your online activity. However, it is time to unveil the truth about Ahrefs and why it falls short of expectations. Site Explorer’s Overview 2. If a keyword query produced a high average view duration, good on you. 34K. Unlike its key competitors it works with multiple search engines, and the data it gives you for backlink building and keyword research is comprehensive and easy to understand. is a software company that develops online SEO tools and free educational materials for marketing professionals. It will not load data for existing tabs. Step. By Tim Soulo. Unfortunately, Ahrefs recently switched over to usage-based pricing. Both Ahrefs and Semrush offer comprehensive customer support, but Semrush takes a slight edge with the inclusion of phone support. You can save up to $497 on the annual plan, or $247 on the monthly plan. . Black Hat SEOs often use Private Blog Networks that block third. Each of these SEO. TLDR; Ahrefs is good if you like wasting money and having your eyes hurt from the UI, Majestic for backlinks, Moz for Local SEO,. Únete a Ahrefs: somos un. If you’re trying to check many sites or pages in a short period of time, Ahrefs may slow you down. 1. Ahrefs provides all the tools you would want in your SEO toolkit. Ahrefs also allows you to track your online store performance over time and identify any areas that. Ahrefs offers subscription packages for any budget. Steal the nine strategies that drove Ahrefs’ gigantic growth to over $55M in annual revenue purely from SEO & content marketing strategy. When you finalize the list of keywords you want to track, all you have to do is click “Add keywords”. Serpstat. Total Social Shares: 160,000 (Ahrefs) 17. Lite is the most affordable plan, at only $99. In fact, Google almost always rewrites titles. Which makes comparing their pricing to Semrush a little more complicated. In YouTube studio, you can see the average view duration for all of the keywords you rank for. September 7, 2017 3 min read. With its wide array of features, Ahrefs allows you to identify and analyze crucial elements that impact your website’s visibility. Filter for keywords where you rank in positions 3-10. 1. You can explore the tool and at the same time learn. 2. 932. 站点资源管理器概述 2. Ahrefs just now updated their pricing and to be honest I don't get what they are trying to do. 8 Serpstat. It helps you find thousands of keyword ideas for Google, Bing, Amazon, and YouTube in a few seconds. Our free keyword generator can help you discover 150 keyword ideas for (almost) any keyword. after 5 days. 1. MonsterInsights. Harga Tahunan: $82 per bulan (dibayar setahun penuh) Fitur Utama: Akses ke semua fitur dasar Ahrefs, termasuk analisis backlink, penelitian kata kunci, dan pemantauan peringkat. Ahrefs Academy. but not to Google. SEMRush is a great alternative to Ahrefs in terms of features, but it depends largely on the reason why you're moving away from Ahrefs and looking for alternatives. Ahrefs latest changes are bad sucks Mr Positive Sep 24, 2022 Sep 24, 2022 #1 Mr Positive Jr. New Ahrefs tool: Web Explorer. Whether you are analyzing your own list of keywords or looking at the suggestions in Keywords Explorer, our Keyword Difficulty metric shows you the opportunities you can easily rank for. The last step in Ahrefs’ growth strategy puts the word “marketing” in “content marketing. Ahrefs has been the number one tool in our SEO tool belt for many years. Ahrefs has an extensive keyword tool that enables you to find and analyze keywords for any topic, niche, or industry. 3. Here are our favorite 3: 1. Ahrefs is one of the most powerful suites of social media & SEO tools that I’ve ever used. You can track rankings at the country, state, city, or zip code level in Ahrefs’ Rank Tracker. Ahrefs BFCM Sale Going to be LIVE soon, You can get the maximum discount on your plans, so don’t miss. The new version of Ahrefs sucks. A lot of sites have no title; a lot of sites have a title saying “Top Page”. Depending on the plan you purchase, a power user can use up to a different number of credits per month: Adding users is free. 10 [deleted] • 2 yr. Full access subscription plans are divided into Lite, Standard, Advanced and Agency. 2. Ahrefs est un produit qui vous aide à optimiser votre site Web pour les moteurs de recherche. Não tem de ser um profissional SEO para ter melhores classificações e obter mais tráfego. Ahrefs is a SaaS-based SEO suite that let you check any domain (including your competitors) domain ranking, keyword ranking, backlink profile, Site structure, and a lot more. , from all over the web, and constantly updates all its algorithms and databases to provide users with the freshest and most actual digital marketing data. 4 Now, Fill in your Payment detail. Let’s explore the strengths and weaknesses of both tools, helping you make an informed. Making it easier to manage large numbers of users in the workspace. You can filter results by topic, word count, shares, time, traffic, and more. ago. Yes, it’s trillions. ago. I think my boss was on the legacy plan. Pick pricing plan which fits for your needs best. Just enter up to ten words or phrases and choose from one of six keyword ideas reports. . Understand and navigate the Ahrefs dashboard. Both solutions also offer a 15-20% discount for the upfront purchase of an annual plan. ) 🔸 Structured data (schema) checker 🔸 Broken link checker 🔸 Link highlighter 🔸 Redirect tracer 🔸 User-agent switcher 🔸 Country changer for search results 🔸 Domain highlighter for. Rezultatem jest wzrost sesji i przychodów o 170% rok do roku odkąd zaczęliśmy go używać. Frase is a content optimization platform with several unique features compared to Surfer, Clearscope, and MarketMuse. google search console, more accurate data and the reason ahrefs. For example, while you can connect Ahrefs and pull data, they use their own site audit, rank tracking, and backlinks gain/lost. While limited compared to a paid Ahrefs account, they’re still immensely valuable for anyone who’s. Home — Ahrefs – Here Is How You Use It For Free. Annual subscriptions starting at $82/month (personal) and $832/month (agency). This doesn’t mean Ahrefs is bad! The area where Ahrefs scores over Semrush is that it shows you data from ten search engines, while Semrush focuses only on Google. You can also try Ahrefs for free for 14 days to see if you like it. Add a Comment. 1. Ahrefs is a set of online tools designed to help you grow your search traffic and analyze your website and see its strengths. هل تشعر بالارتباك من بعض مقاييس تحسين محركات البحث التي تراها في موقع Ahrefs؟ هذا المقال لك. 5. Don't forget to save 20% on annual billing. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. In this case, Videoder is a 64 rating, which is mid-high. Learn how to use Ahrefs, the powerful SEO toolset, with this free online course. Total ripoff indeed. Last year we increased organic traffic to our website by 250%. Some of the most popular ways to use Ahrefs include tasks like checking backlinks,. Search titles only By: Search Advanced search…But it is enough for us to draw some conclusions. They basically run analytics, scraping and data storage on the scale of google. com below: As you can see, this is a middling domain without a lot of strength. Boosting your website's ranking means more traffic, leads, and business growth—now that's a win-win! With an arsenal of killer tools, Ahrefs has got you covered. The Ahrefs link intersect tool allows you to compare three of your competitors’ SEO backlinks. Ahrefs usually is a good check for any lingering links, but you'd want to check both for links regardless as the crawlers aren't the same and can find completely different links, but Semrush's DB has improved quite a bit. Semrush offers a 16% discount if you pay in advance for a year. 1. When you put Ahrefs head to head with SEMRush, one thing is clear: SEMRush has more keyword accuracy. According to CloudFlare Radar, Ahrefs runs the 5th most active web crawler in the world. Get 14 Day Semrush Free Trial Now. 0. Reveal every keyword for which the target website or web page ranks in the top 100 across 155 countries. 4 billion of those keywords are for the US alone. Link Building: find the strongest backlink opportunities in your niche. SEMrush is one of the most popular SEO tools on the market. Ahrefs is a web-based application that aims to grow your business by helping to improve your website’s search engine optimization (SEO). SEMRush gives the exact keywords that any page you enter ranks for, including their positions and rankings. The price depends on a blog’s traffic and reputation: Some ask $50 for publishing your work, while others don’t hesitate to. Ahrefs all-in-one SEO toolset can help you with: - Competitor research: unveil your competitor's organic keywords, backlink strategies and PPC keywords - Link Building: find the strongest backlink opportunities in. There are a whopping 40. The Ahrefs dashboard provides a comprehensive overview of your website's SEO performance. Take the search “my SEO sucks,” for example. 多年来，Ahrefs一直是我的营销工具包中的必备工具。. The sixth thing you should do with Ahrefs is to track your progress and measure your SEO results. Venngage, şu an olduğu onsuz yere ulaşamazdı. With that, we can move on to the next feature—the Content Explorer. Ahrefs Price Hike - Cancelling Legacy Accounts. SEMrush: Comprehensive digital marketing tool, but potentially overwhelming. Semrush, on the other hand, has a free version. Ahrefs es una herramienta SEO que ayuda a la gente a rastrear, analizar y optimizar el rendimiento de su sitio web en los resultados de los motores de búsqueda. ”. Confidently do SEO keyword research using Ahrefs. Ahrefs’ primary keyword research tool is called Keyword Explorer. Large image files. Unfortunately I haven't found a better alternative yet, productivity and office software is a great sea of garbage. 1. If you are, you must purchase this fantastic product. You literally just get 500 clicks, or credits, per month. Link Building: find the strongest backlink opportunities in a niche. AhrefsHelen is a content marketer and outreach specialist at Ahrefs. 5 Enter your Coupon code or a Discount will be automatically applied. Like Ahrefs, Semrush is a platform created by SEO professionals for SEO professionals, thus ensuring the quality of the tools, their correct functioning and the achievement of short-term results. 4 Check on-page SEO. Price: Plans range from. Even though Moz is a paid tool, it offers a 30-day free trial, letting you try its functionality before subscribing to any paid plan. . 使用 Site Explorer 探索任何网站的自然流量和付费流量指标。. Right now, the results look like everybody sucks, but moz and ahrefs suck less than majestic, webmeup and others. Google will write one for you if you don’t have one or sometimes rewrite yours even if you do have one. A3: “Ahrefs’ KD score is based on a trimmed mean of referring domains pointing to the top 10 ranking pages. It also provides keyword suggestions and alternatives, giving you more ideas for an improved content marketing and SEO strategy. Ahrefs has a more intuitive user interface. Ahrefs includes a Content Explorer tool that shows you topics related to any keyword, as well as your competitors' top performing content. Ahrefs used to have a straightforward pricing model: if you signed up to Lite, you got featured in Lite. And the top 50 related questions. In less than 10 years, Ahrefs has succeeded in dominating the SEO industry. Ahrefs计划包括使用我们所有工具的权限。. i think the problem not is quality of. Go the Best by links report. We are a lean, multinational startup that's headquartered in Singapore. SEMrush data sucks Reply. Here’s how its interface looks like;Semrush’s key advantage over Ahrefs and Moz is its generosity when it comes to reporting — you can pull much more data every month using the platform than from either of its competitors. 1. Image Source: Spin Sucks. That’s why it gives you a prediction of how many referring domains you’ll need to get to rank in the top 10 results, which has nothing to do with outranking the #1 result for your target keyword. تعتبر أداة Ahrefs واحدة من الأدوات الرائدة في مجال التسويق الرقمي، حيث توفر مجموعة شاملة من الميزات والوظائف التي تساعد المسوقين على تحليل وتحسين أداء مواقعهم على الإنترنت. 3,200+ new leads every week (as of July 2020). Annual subscriptions starting at $82/month (personal) and. A crucial aspect of any SEO tool is its ability to provide accurate and comprehensive keyword research data. Our most recent Ahrefs promo code was added on Nov 15, 2023. 2 Check status codes. Therefore, if you want to test an SEO tool before using it, Semrush is a better option than Ahrefs. One our partner agencies uses AA and it looks pretty good, but there are some issue. It covers SEO, and PPC metrics, serving a veritable smorgasbord of insights. It comes with keyword research, competitor spying, backlink analysis, and also SERP analysis. In the case of SEMrush, you can’t do anything until you at least sign up for a 7-day free trial. Beberapa fungsi Ahrefs adalah seperti berikut: 1. Sponsored works the same way, but also shows that the link is an advertisement, paid placement, sponsorship, or affiliate link. Pricing change sucks, makes it way more expensive. Personally, I have had tons of success with Pinterest and this hack just makes it insanely easy to get ideas, content and traffic. In short: Ahrefs is an SEO tool designed to help people get higher Google rankings. But this functionality goes beyond mere keyword suggestions, it also touches on relevant keyword. Meta description tag missing or empty – 72. Ahrefs Rank Tracker tool can help you track your rankings for your target keywords and see how. If you’re a beginner and want to get a feel of keyword research tools, give it a try. The closest alternative to Ahrefs is without doubt SEMrush. It shows estimated traffic data for pages and domains. Overview 2. Serpstat is a cost-effective Ahrefs alternative that works solidly. VIP Joined Mar 30, 2018 Messages 11,654. From the basics like rank tracking to the pro-level backlink insights Ahrefs allows us to be more efficient and more effective SEOs. 3. However, it lacks PPC advertising data for keyword research. ca has a domain rating of 67 on Ahrefs whereas Moz reports 18 (DA). Why Ahrefs Sucks in Some Parameters? These don’t change the opinions espoused in the content nor the style in which they are written. We had some issues with logging into Ahrefs at the same time, so he decided to add me as an extra user. Ahrefs has a free keyword generator which can be quite powerful. Spin Sucks is the next PR Blog we’ll take a look at. While Ahrefs is a premium SEO tool with advanced features, there are more affordable alternatives like Ubersuggest. And I’ll be reviewing these titans of the industry today in this article on Ahrefs vs SEMRush vs Moz Pro. A Ahrefs é usada por marketers das principais empresas do mundo. In Ahrefs, the left hand menu provides easy access to all the different reports that Ahrefs. Ahrefs’ strong suit is their keyword monthly search volume “accuracy” (never as accurate as GA data but they’re the closest in my opinion). 695,000+ monthly search visits to their blog (as of June 2020). In most cases, yes. This is just a bonus and a way to fund the whole operation. JUMP TO: 1 A Basic Technical SEO Audit With Ahrefs Site Audit Step By Step. , Domain Rating). Semrush – Best Ahrefs alternative overall. Lite: Costs $99 per month and gives you access to 1 user. Our free keyword generator can help you discover 150 keyword ideas for (almost) any keyword. Here are some from last year: Year-over-year. Ahrefs’ pricing starts at $99 per month for the Lite plan and goes up to $999 per month for the Agency plan. Total ripoff indeed. Samuel Edwards. With Ahrefs, users are given 4 plans to choose from – Lite, Standard, Advanced, and Agency. 0 became the default view for Ahrefs’ Site Explorer. This tool also shows keyword-related metrics, such as. 1 Go to the Official Site of Ahrefs. Some have that capability; some don’t. I use both. Ahrefs sucks for that and it's data is badly off. SEO PowerSuite – Best value software-based tool. So, in this example, the “competitor” has a ranking of 80/100 – which is VERY good. David Stein, VP of Content and SEO, Wunderman Thompson. Ahrefs. From the basics like rank tracking to the pro-level backlink insights Ahrefs allows us to be more efficient and more effective SEOs. Standard and Advanced profiles come in at $199 and $399 respectively, while Enterprise subscriptions cost $999 per month. They are offering a 14-days exclusive free trial on their pro plan. From keyword research and monitoring to backlink analysis and competitor insights. Serpstat. ago. The Ahrefs data is bette. Ditch the fancy words. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. I’m going to be showing you 7 actionable ways to use Ahrefs Webmaster Tools later. I think Ahrefs is more honest - Uber Suggest and SEMrush are just too optimistic. And for good reason: it’s REALLY good. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. Get Upto 40% Discount or 2 FREE Months and Save up to $99 on Ahrefs Plans and Save up to $200 on this Top SEO Tool Sale. Reasons for Choosing Ahrefs: SEMRush and Ahrefs are, in my opinion, the 2 leaders in SEO software. Ahrefs has been a must-have in my marketing toolkit for many years. Ahrefs Webmaster Tools are free for any website owner and consist of Site Audit and Site Explorer tools. Ahrefs is the best keyword research and link building tool but it comes with a hefty price tag. I couldn't pass up the Ubersuggest $290 lifetime plan. In this plan, you will get access to many features which are the same as its standard plan. co. 0. Furthermore, the tool comes with a free trial period. 1 Keyword research. You’re probably already thinking that this niche sucks if you hate cleaning as much as I hate cleaning. Spyfu. 2 How I use Ahrefs Site Audit in my SEO processes. They don’t impact rankings. July 10, 2023. PROS. According to the announcement, nofollow is meant for links where you don’t want to imply any kind of endorsement or pass ranking credit to another page. You get access to the full SEO dashboard and site explorer page. However, SEMrush packs more tools into the screen and you can access plenty of customer support resources right from the dashboard. 200k+ SEO professionals across the world use it in their daily work. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Ahrefs has been the number one tool in our SEO tool belt for many years. May 25, 2022. It has the biggest backlink index than any other tool. Our company’s SEO strategy is fully based on Ahrefs’ tools and tutorials. Slow pages. Switch back to keyword overview - 1. September 14, 2023. 7 ( 536) Overview Reviews Comparisons Alternatives Review Highlights Overall Rating 4. Change the mode to “and enter a site in your industry. Ahrefs has been the number one tool in our SEO tool belt for many years. Both Have Strengths in. These numbers are vague and at best, a casual guess. #10. While Ahrefs can (slowly and painfully) gather keyword ranking data from external domains, Moz can’t do it at all. I have barely scratched the surface in this post with regards to its options and functionalities. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. One of the first steps to target your audience is to find out what they are searching for and how you can rank for those queries. Reviews of Ahrefs. SEMrush is used by more than 7 million people worldwide and offers a huge collection of SEO tools, including keyword research, backlink analysis, and site audit features. With AWT, you can monitor your website’s. Standard: $199 per month when. 888. Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. This data comes from our database of ~500 million keywords (updated monthly). Pick pricing plan which fits for your needs best. It sucks for link building, but for keyword research it's pretty good. Ahrefs. Google Discover is an automatically generated and highly personalized. It will give you tons of insight into your competitors and you will make much better marketing decisions.